Business Development Manager- Midlands

This is an outstanding opportunity to join a premium wine business. With an award-winning portfolio of high quality wines, this role will focus on account management and new business development across Bars, Restaurants, Hotels, Wholesale and other On Trade accounts in the Midlands region.

This business is steeped in history with a superb range of exceptional wine brands and offers a vibrant, dynamic and progressive working environment with great opportunities for personal progression. This role would suit either sales executives at BDM or KAM level.
What our client is looking for:

Graduate-calibre candidates with a good track record within the drinks sector - with a high preference for candidates with wine knowledge. Candidates will also have a good network of Midlands trade contacts and relationships.


As Business Development Manager responsibilities will include:

Grow sales of premium the wine portfolio in selected On Trade outlets working closely with the national sales team to deliver projects and initiatives.
Conduct training and activations with outlets to ensure superb execution of brand activity and consumer recruitment
Develop tailored sales plans for individual outlets, matching the outlet identity with the brand range
Establish strong working relationships with key staff members of defined ‘lighthouse’ accounts to work on outlet specific brand plans including menus, range, visibility & activation.
Work with the Marketing team to deliver best in class promotions to our customers and their staff and consumers.


Ideally educated to Degree standard with demonstrable experience in a similar field sales role in the On-Trade. WSET qualifications are advantageous

Application Guidelines:

Candidates must be based and eligible to work in the UK

Please provide your CV (in Word format) and current remuneration with your application.

Fluid Fusion appreciates you taking the time to apply and closely reviews each submission but sadly cannot always respond to all applicants. If you wish to submit your details to Fluid Fusion for other opportunities but not for this role, please visit and use the ‘Contact us’ form.

You may return to your current search results by clicking here.

Latest Job Listings