A leading premium global drinks business is looking for a Senior Customer Marketing Manager to work with their spirits & wines portfolio in the competitive multiple grocery sector. This dynamic, progressive company offers tremendous training and development opportunities together with a convivial and vibrant culture. Managing a team you will lead the delivery of excellent shopper and customer marketing strategies to grow and develop commercial success with key retailers.
The business has an enviable range of premium spirits & wine brands, from world-renowned icons to niche specialist spirits brands. The successful applicant will be responsible for relationships with several major multiple retailers, strong grocery channel exposure is imperative.
To be a channel expert and to translate brand plans into channel specific, deliverable marketing activity that will increase consumer demand for our brands.
The Customer Marketer is a key member of the channel team, contributing to all aspects of channel strategy. They negotiate Customer Marketing activity with customers and facilitate the flow of information between both sales and marketing to ensure brand and commercial objectives are achieved.
Lead the development of customer marketing plans; with key internal stakeholders and managing key agency relationships.
Develop, negotiate and agree activity with customers to ensure brand and commercial objectives (including those stated in the account plan) are achieved.
Enhance the value of premium brands by giving targeted consumers the best opportunity to purchase brands.
Implement Customer Marketing Activity and drive digital programs
Evaluate activity based on sales uplift, ROI, and specific objectives of each activity
Manage the customer marketing spend vs. budget
Manage the customer marketing promotional calendars
Manage projects and key channel marketing initiatives
Develop customer element of channel and sub-channel strategies in order to deliver brand and commercial objectives
In addition, the role is pivotal in identifying channel specific opportunities & initiative and developing trade facing category based rationale.
Qualifications & Experience
Graduate calibre with an energetic, passionate and direct approach
CIM and/or WSET qualification would be advantageous
FMCG/Drinks industry experience in the grocery channel together with strong customer/trade or shopper marketing exposure
Excellent communication, planning, organisation, strong presentation skills
Computer literate (Word, excel, outlook, PowerPoint)
Please include a CV in Word format together with your salary expectations. All candidates meeting the requirement will be contacted within 2 weeks, sadly we are not always able to respond to all applicants but shall keep your details on file of future opportunities.