Business Development Executive- Manchester

Pernod Ricard UK is part of Pernod Ricard (the Group) – co-leader of the global wines and spirits industry. We are responsible for the sales, marketing and distribution of the Group’s leading premium spirits, wines and champagnes in the UK. We are a convivial, passionate, entrepreneurial and dynamic company. Premium is the heartland of our business and with one of the finest collections of drinks brands in the world we have earned the reputation for our unrivalled offering in premium spirits and wines – brands that embody heritage, quality and provenance.

Our key brands include ABSOLUT vodka, Havana Club rum, Malibu rum, Kahlua, Plymouth Gin, Chivas Regal Scotch whisky, Jameson Irish whiskey, The Glenlivet Scotch whisky, Aberlour, Martell Cognac, Perrier-Jouët and G.H. Mumm Champagne, and our wine brands Brancott Estate, Campo Viejo, Graffigna and Jacob’s Creek.

The role of the Business Development Executives (BDEs) is to maximise availability, visibility and ROS to targeted On Trade customers for Pernod Ricard strategic brands within a designated post code territory.

The BDE roles are home based, working within a defined geographical area, therefore it is required that he/she lives within this territory to understand the nature and culture within. Although opportunities exist in all segments of the On-trade, the calls will be predominantly from the Premium sector in alignment with our brand portfolio. On average a BDE makes 9 planned calls per day and has an account base of approximately 235 outlets.

The BDE will work within one of 3 regional teams, each comprising of 7-8 BDE’s reporting to a Field Sales Manager.

We are currently working with our partner, Fluid Fusion, to recruit for a Business Development Executive for Manchester.

The UK on trade wines and spirits market is a well developed, competitive environment with a number of large competitors selling to well developed on trade segments. The on trade is a complex channel with a number of sub channels (National wholesaler, multiple pub operators, independent bars, regional brewers). The channel is an important contributor to the profit of PR in the UK but it also plays a vital role in building the equity of our brands with consumers.

As a field based representative of the Company, it is expected that you operate in a transparent manner and demonstrate integrity in all interactions.

Key Deliverables:
• Gain new listings and increase distribution
• Gain house pour status in major categories (vodka, gin, rum, champagne)
• Maximise visibility and increase brand awareness
• Conduct staff education and ensure recommendation
• Evaluate activity and determine effectiveness and measurement of objectives (SMART)
• Any other reasonable additional duties that may be required from time to time

• Graduate calibre
• Good communicator
• Ability to build strong relationships
• Commercial expertise
• Entrepreneurial flair
• Analytical and numerate
• Organisational ability
• Computer literate
• Account management experience
• Based in or around Manchester
• WSET Certificate
• Wines and Spirits industry experience
• Leisure or consumer focused company
• FMCG background

To apply, please forward your CV together with your covering letter and current remuneration to our recruitment partner; Fluid Fusion Ltd.

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