This MM role is responsible for managing and delivering the profitable growth of JDTW base business and JD RTS business in the UK.
Deliver annual Volume and Brand Profit targets for JDTW, working with Jack Daniel’s Head Of Brand and UK cross functional team (CPA, Sales, Finance)
In close collaboration with the Head of Jack Daniel’s and the UK cross functional team, lead JDTW Annual Business Plan process to deliver Brand Profit growth in line with or in excess of region targets
Lead annual JDTW S&I session to define consumer objectives and develop consumer growth strategies. Get support from BBI team and JDTW team to deliver S&I session and summarise annual S&I outputs that will inform annual business plan development, on time for BBFB Sales and CPA customers business plan presentations (Aug-Oct).
Lead preparation of annual JDTW business plan presentation for UK Leadership team and European Marketing Director, ensuring key consumer challenge is quantified, consumer and commercial sources of growth are identified and quantified, brand growth strategies are clear and build brand value , A&P is allocated efficiently against key sources of growth
Lead JDTW annual creative and media planning
Manage Integrated Comms. planning process with agency partners to recruit more 19-29 Men into the brand: develop Integrated Comms. brief, creative and media strategies and plans to reinforce JDTW spontaneous awareness and brand authenticity perception with 19-29 Men Occasional drinkers
Mobilise and motivate agency partners to deliver creative excellence
Be the Global / Regional creative interface. Influence global creative assets development so they are fit for purpose for the UK.
Define role of CRM and Social Media in the overall JDTW Communication strategy and optimum budget to allocate with CRM and Social Media agency based on role and effectiveness at reaching 19-29 Men
Manage for JDTW value sales and value share growth in On and Off trade, increasing SNS/9l cs
Work with JDTW Off Trade and BBI team to launch higher SNS/9L product innovation ideas / gifting to better balance volume and value growth in the Off trade
Agencies and Brand Expense budget management
Quarterly and annual agency reviews to ensure annual KPI’s are met and ways of working are optimum
Manage annual Brand Expense budget of to activate JDTW consumer and channel growth strategies. Ensure Brand Expense allocation is optimum to deliver consumer and commercial objectives.
JDTW RTS/RTP (Premix, JDWJ, JDTC)
Deliver annual Volume and Brand Profit targets for JD RTS/RTP range, working with Jack Daniel’s Head Of Brand and UK cross functional team (CPA, Sales, Finance)
Provide guidance to JDTW Off Trade BM for JD RTS/RTP annual Business Plan process to deliver Brand Profit growth in line with or in excess of region targets
Provide guidance to JDTW Off Trade BM in charge of the JD RTS/RTP range expansion strategy and day to day management of JD RTS/RTP range
Required Brand And Commercial Experience
Full Marketing mix and brand management experience
Strong track record of successful TTL brand platform creation and management, including campaign strategy development and campaign plans activation and evaluation
ATL & BTL projects and agencies management (incl. agencies recruitment, agencies briefing)
Media strategy and plans development with Media agency
Digital and Social Media strategy and activation experience
Pricing & promotional strategy and plans development with Sales, Trade Marketing and Finance
A&P budget and P&L management
People development / management
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.