European Business Development Manager – Scotch whisky

Other Marketing Role
Employment Type:
Full Time
Edinburgh and Lothians
Brown Forman
Job Ref:

Job Description:

Location: Europe in Edinburgh or London, with regular visits to BF offices and travel, including some evenings/weekends

Role Scope:

The European Business Development Manager is responsible for providing global business development support to Brown-Forman teams across Europe, in a way which helps local markets develop capability in Scotch whisky business management and accelerate Scotch portfolio growth at local level. The role also supports GTR teams across Europe, as Brown-Forman opens up this major channel opportunity for its Scotch whisky portfolio.

Key Responsibilities:

- Support ongoing business integration of the Scotch portfolio, working with Brown-Forman market teams and the wider Global team

- Work with the wider Global team and whisky maker to plan the NPD and the annual limited release and single cask programmes. Support internal sell-in of NPD, limited releases and single cask programmes, liaising closely with the Global brand and finance team, whisky maker and Operations, to agree quantities, timings, allocations and pricing

- Working with the Director of Global Business Development, wider Global brand team and local markets, plan and manage Europe product allocations, communicating them in a timely manner

- Act as a regional ambassadorial resource for Europe, in addition to the Global Brand Ambassador and local brand ambassadors, to support key whisky fairs/tastings/events, host high profile masterclasses and help host key customers/distributors at the distillery Home Places in Scotland

- Provide whisky education and training to Brown-Forman teams, in a way which creates deep understanding of B-F's new Scotch brands, arming local commercial teams with the capability to effectively sell, promote and accelerate growth of the Scotch portfolio in their market/s

- Support local Brown-Forman teams with key customer/distributor sell-in of B-F's Scotch brands, helping open up new markets, channels and listings

- Working with the Director of Global Business Development, regionally coordinate visits by the Global Brand Ambassador to European markets

- Proactively stay informed of competitive activity, business dynamics and market conditions in the Europe region, feeding in opportunities/issues/ideas to global and local teams, which help refine global and local strategies and unlock new business growth opportunities

- Ensure all training, education and messaging is consistent and in line with the global positionings of B-F's Scotch brands

- Support Europe teams in annual brand business planning and support Global team at Quarterly performance reviews in understanding dynamics of business performance within the Europe region

Necessary requirements

- 3-5 years professional experience

- Luxury spirits or wine experience, ideally single malt Scotch whisky

- Business development experience

- P&L understanding

- Pricing management

- Sales analysis

- Bachelor's Degree

- Microsoft Office skills, including Excel and Powerpoint

- Ability and willingness to travel in Europe, some weekends included

Preferred requirements:

- Single malt whisky commercial experience

- Management of limited release programme and allocations

- Ambassadorial experience

- Multi-market commercial experience

- Multi-brand portfolio management

- One or more European languages

#ND 1


About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman's brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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