Business Development Manager

All Trade Channels, On Trade, Off Trade
Employment Type:
Full Time
£35, 000 - £40, 000
Job Ref:
Lanique BDM

Lanique Spirit of Rose

Lanique has a fascinating history dating back to the 1700’s when it was first crafted in south Poland during the Prussian Empire. Since then, people have been enjoying our truly unique spirit at parties, society events and celebrations all over the world! Each bottle of Lanique contains thousands of the finest eastern rose petals, that by weight, are more valuable than gold. We then steam-distil our rose petals with grain spirit and two types of sugar in a slow, multi-part process to ensure the delicate flavours and aromas are not only preserved but enhanced.
The value of rose goes further though. To many, roses are the most significant flower in the world; muse to artists from Monet to Banksy, a symbol of belonging to religions, countries, cities, states, provinces, armies, sports teams and political parties. Rose represent sociability, resilience, sharpness and beauty.

We distil this unique and powerful essence into every drop of our spirit. Both our liquid, and our attitude. Lanique represents everything the rose symbolises and offers its drinkers that spirit too. We exist to champion this spirit in all. Because a more rose-spirited world is a more inspiring, sociable, resilient, beautiful place.
Relaunched with great success in the UK four years, Lanique is now stocked by nearly all national wholesalers and as a result, has had great success in securing premium, on-trade cocktail bar listings across the UK, as well as featuring in a number of national on-trade chains.
We’re now looking for a brilliant person who really understands our values and ambitions as a company and who has the ambition and ability to help our company blossom.

Key Responsibilities

Developing and securing new on-trade accounts, with a focus on local and national chain accounts:
Using a systematic, strategic approach to developing new business with on-trade accounts across the UK. This will require good knowledge of the on-trade sector and the process of creating new business opportunities. Ideally, the candidate will already have developed relationships within the sector, so opening doors should be a piece of cake!

Support Existing Accounts, with a focus on key account management:
Account management is a key part of our strategy to support the bars that we work with. Showing bars some Lanique love, knowing who the key contacts are and understanding when bars are due to change their menus is critical to ensure Lanique stays at the forefront of our partners creative cocktail minds! It’s also really important to understand how our listings are performing and, to this end, you will need to consider various strategies to help drive rate of sale in the on-trade. You will predominantly look after key accounts with a focus on national chain accounts.

Developing Route to Market:
Equally important as our relationships with on-trade, this role requires great working relationships (ideally existing) with wholesalers to ensure Lanique is not only selling well, but it also the first brand sales teams think of when working with the on-trade. This will require great relationship building, developing new opportunities, creative thinking around incentives to drive growth and also establishing new RTM opportunities.

Customer Relationship Management (CRM):
Whilst we all love a day in sales, it’s key to our wider business goals to keep a close account of who we are talking to and what our next steps are. To this end, being super sharp on inputting sales opportunities into our CRM is important, so an understanding of using a CRM (opportunities, tasks, pipeline etc...) would be useful, but is also very easy to pick up.

Reporting and Planning:
As a business development manager, we expect a certain level of performance reporting and a good understanding of working towards targets and KPI’s. This will include monthly reviews and more in-depth quarterly reporting which will be carried out with the MD.

Personal requirements: Spirit of Rose
Our ideal candidate is someone who is willing to embrace working for a start-up company and everything that entails; from hitting the streets developing new opportunities, to creating new Lanique serves, to mucking in at an event and (importantly) being available to celebrate success as a team! They must have a structured and professional approach to developing new business leads – we love organised people who are on it. An understanding of how to support accounts and experience of developing initiatives to support vertical sales growth is key to this role.

Experience & Skills:
▪ (Essential) Fantastic and applicable sales experience, with 3 - 5 years in the drinks industry
▪ (Essential) An existing and excellent network within on-trade and off-trade
▪ (Desirable) An understanding of working with wholesalers within the UK
▪ Squeaky clean driving license and, ideally, access to your own car
▪ Strong IT skills and email management

Why Lanique:
As a start-up business, no day is the same! We all love getting involved with a number of weird and wonderful tasks and working for Lanique at this exciting time will open up many more opportunities than just ‘strictly selling’.

We support our team with the resources and training they require to learn and develop as individuals, which will ultimately enable you to progress quickly in our company. We trust our team to work in an autonomous and responsible way and we love new ideas and ways of working, which differs considerably from large companies that have very stringent structures.

We’re very results driven and have big ambitions for Lanique and when we have success, we love to celebrate together. You’ll have the opportunity to meet some brilliant people in the industry, visit some of the most vibrant food and drink cities in the UK and even attend one off events that Lanique partner with (we recently ‘had to’ go to the Monaco Grand Prix...!). We operate in a very agile and responsive way day to day, whilst also having a more strategic overview and direction which will ensure we achieve our KPIs as individuals and as a company.

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