Commercial Lead, Reserve Incubation brands
Diageo is a business built by founders and we are standing on the shoulders of those giants every day e.g. Arthur Guinness & Charles Tanqueray. Excited by the changing dynamics in the spirits category including the rise of new founder-led brands, Diageo is investing in the future. We are creating the conditions to nurture newly innovated brands and to accelerate 'invested in' & acquired brands- this is where you come in.
Your leadership is the key success factor. Your job is to make a big company feel small. We want to leverage all the benefits that come from being part of Diageo to accelerate brands within the incubator portfolio - in terms of technical expertise, innovation brand development, category knowledge & scale of distribution & activation and to fuse that with the agility, purpose & flair that a founder brings. For those brands within the portfolio where the founder is playing the key brand building role, your role is to enable them to move freely within the business & externally to bring the brand vision to life.
You need to possess an ability to bring a fresh perspective and to problem-solve - you will have a bias to action, to learn quickly, to fail & move on, making decisions with no more than 80% of the facts. You should leverage your key strength in creating possibilities & standing in the future. You should have the confidence to challenge the status quo and be resilient enough to follow through and deliver.
Being able to operate independently is vital and to represent Diageo externally in this context- instinctively knowing what the right thing to do is and at the same time, relishing being part of a dynamic Incubator team and building relationships throughout the business.
Strong technical & commercial experience in building spirits brands would be an advantage. You should have entrepreneurial experience, practical financial & business management skills and ideally have existing connections with key influencers within the industry, trade & media etc.
This is an important role for Diageo. There are 2 roles and they are both based in London. You will be responsible to deliver the brand goals of at least three super premium brands during this nurture phase. You will work closely with the Reserve Europe team, leveraging their expertise & coverage to brand build across key cities & resorts. A great cultural fit will include a love of the on trade, passion for luxury standards of execution & generally a positive & fun person to be around!