Marketing Manager - LatAm & Caribbean

Function:
Marketing
Role:
Any
Employment Type:
Permanent
Hours:
Full Time
Region:
Americas
Area:
Any
Salary:
Competitive
Posted:
16-Aug-18
Recruiter:
Edrington
Job Ref:
244


The Marketing Manager role will support the Commercial Team and work close to the 3 rd Party Distributors network for a perfect execution of Edrington Brands Plans and Strategies in the Region. Our Goal in Latin America is to grow our Premium Portfolio, such as Macallan, Highland Park, Glenrothes. A key Success Factor for this role is to deliver a world class implementation of Macallan Brand Building Model throughout our Key Cities. Focus markets are Argentina, Brazil, Chile, Colombia, Panama and Puerto Rico. The role will also have a dotted line into Edrington Americas marketing team in NY with the objective to leverage synergies and learnings across the region.
Job Responsibilities
- Work in partnership with the Commercial, Global Brand Teams and Distributors to plan and assist in the implementation of the Marketing Plans
- Train and Support our team of LatAm Brand Ambassadors across the Region
- Secure excellence in the implementation of The Macallan Brand Building Model. Directly supporting the Distributor and coordinating with Global Team in Scotland and Marketing team in US.
- Develop and adapt global BTL educational tools to support local needs for Macallan brand Ambassadors and Distributors in each market
- Evaluate BTL and PR activities, document and communicate key learning's
- Manage relevant Brand Ambassadors KPI's with standard review processes
- Promote and effectively share best practices amongst markets in the Region by promoting and implementing regional workshops
- Participate in Key markets Quarter Business Reviews
- Manage the Marketing Plan Cycle
- Lead Edrington Marketing Planning Meetings Knowledge, Skills & Core Competencies Required
- Requires a Bachelor's Degree
- FMCG sales management experience, adult beverage industry preferred
- Trade marketing and/or brand management experience highly desirable
- Experience working with Third Party Distributors
- A proven track record in a change oriented, matrix management organization
- Understanding of Brand Ambassadors role
- Strong proficiency with Microsoft Excel skills and PowerPoint is essential with the ability to work with data from multiple data sources for reporting and ad hoc analysis
- Luxury goods market experience
- Positive attitude and out-going team player who has a flexible approach to work
- Must be able to work and develop relationships in a cross-functional team
- Demonstrate a proactive approach and drive to improve current procedures and processes
- Excellent communication skills, good in influencing and persuading others
- Bilingual: Spanish & English (Portuguese a plus)
- Travel requirement up to 40-50% as needed to perform job function
- Must be at least 21 years of age
- Eligible to work in the US
Benefits & Perks

- Competitive salary
- 100% employer paid premium medical, vision, and dental coverage
- 401k with company match
- Flexible Spending Account
- 100% employer paid premium long and short term disability
- 100% employer paid premium life insurance and AD&D insurance
- Additional life insurance options
- Flex time
- 13 Paid Holidays
- 25 PTO Days
- Summer Fridays Program
- Employee Assistance Program
- Generous employee referral program
- Discounts platform access
- Paid parental leave
- Pretax parking/commuter benefit

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