Area Manager - Bern

Employment Type:
Full Time
Bacardi-Martini Ltd
Job Ref:

About the role

The purpose of the Area Manager role is to be responsible for delivering the agreed sales targets in the region.

Internal Stakeholders: Alps country Mgr, Sales Mgr, Brand Mgrs, Customer Marketing, Sales Force Colleagues

External Stakeholders: Wholesalers, Customers, External partners, Event companies

Who We Are Looking For:

- Know yourself, and your areas for improvement, and more importantly your strengths and work to leverage those

- Know the on-trade in Switzerland, especially Bern well and understand the various stakeholder's agendas; Bar Owner, Bar Manager and Bar tender, etc.

- Have proven experience of sales in the on-trade channel

- Are self-propelled, fearless, and have a genuine desire to learn and take on new challenges.

- Have a clear drive and a proven track record of creating outstanding results

- Are determined to win, and doing it the 'right' way (i.e. according to our Values)

- Are a team player

- Are naturally curious and have a true drive to continuously improve

- Possess a healthy dissatisfaction with the status quo

- Appreciate the importance of measuring performance

- Are putting the consumer at the center of everything you do from a commercial perspective

- Work well under sometimes conflicting priorities and deadlines

- Are able to focus on focus deliverables and with a clear sense of urgency

- Are excited about and identify with BACARDÍ as a brand and a company.

- Have a B driver's license

Key accountabilities and responsibilities

- Execution of the Alps (Swiss) commercial strategy in the on-trade channel

- Implementation of the Picture of Success model in the on-trade

- Contracting key on-trade customers to sell our brands

- Drive visibility in the on-trade through Point of Sales materials

- Educate bartenders in perfect serve cocktail making

- Educate wholesalers in category knowledge on Rum, Gin, Vodka, Vermouth and Low Proof

- Supporting key on-trade customers to increase rotation of our brands via promotions and events

- Tracking Customer execution in Sales Force Automation tool

- Execution of commercial projects, such as Impacting Purchasing Decisions

Measures of success


Critical experiences for success

Bacardi Leadership Excellence Model (BLX) core skilled dimensions:

- Drives Execution & Results

- Make the Matrix work

- Focus Externally to Win

Work Experience Requirements:

- Minimum 3 years of on-trade field sales experience required

Educational Requirements: None specific

Language Skills:

- German Fluent Spoken/Written

- French (advantage) - Spoken

- Engish (advantage) - Basic

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.

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