About the role
ABOUT THE ROLE You will serve as the lead for E-Commerce in North America and deliver plans to increase the company's presence within the channel and ensure future growth. You will also serve as the lead for the company for existing brand partnerships and you will work to bring in new partnership opportunities that are relevant for shoppers, purchasers, consumers and guests. You must be able to take a strategic business approach while managing multiple projects, partner relationships, and agency relationships. You must demonstrate comfort in advising brands, balancing strategy to action, influencing across levels and communicating the programming and information with simplicity, speed and maximum impact. - Identifying volume driving opportunities with E-Commerce, and Key Customers - Fuel insights, trends and unlock future growth opportunities that will drive engagement with the right consumer base (by brand/by occasion) - Be the face of BACARDI for all Strategic partners utilized to drive key seasonal volume, brand priorities, in-market impact - Lead third party agency scope where applicable - Be an extraordinary communicator who can align the entire organization around a compelling vision This role is varied and while based in the Toronto office, a percentage of your time will be spent interacting with the partners, key stakeholders to sell opportunities within the BACARDI selling organization, key customers and customer marketing.
Key accountabilities and responsibilities
Drive results & excellence in execution - Candidate will have a strong understanding of E-Commerce as a channel and platform that can deliver current and future growth for the BACARDI portfolio (financial opportunities, products, distributor engagement) - Commercial understanding of route to market including distribution models, and open / closed markets - Strategic thinker with a 'white-paper mentality' without a fear of selling the 'unknown' while delivering a commercial 'reality' - The primary contact with emerging and relevant online and offline retailer and business building partners - Communicate across multiple stakeholders and manage established Key Performance Indicators (KPIs) - Strategic mindset for the development, cultivation and growth with key customers that are relevant and volume/value/share building - Partner with CP&A to determine impacts to distributor route-to-market Develop and build capability - Entrepreneurial spirit: speed, creativity, problem solving, decisiveness, flexibility, resilience - Demonstrated ability to multi-task and manage multiple projects simultaneously - Strong organizational skills - Relationship builder - Working with global ecommerce strategy and brand teams to ensure alignment - Flexibility in quickly responding to changing business and consumer needs, a sense of accountability and commitment to putting strategy into action - Knowledge of industry regulations, market trends and competition - Ensure implementation of learning and development of Ecommerce across the organization - Insights and opportunity identification - Strong presentation and communication skills
Measures of success
- Performance: Channel/partner building KPIs as defined in the Customer Marketing plan - Commercial: Deliver opportunities (Commerce + Partnerships) that support national programming and plans - Execution: Deliver best in class executions in all activity - Strategy: Full participation in the development, delivery, and ownership of the E-Commerce Plan - Employee Engagement: Achieve sustained improvement in engagement scores as measured in the EES - Talent: Improve development scores for the Customer Marketing organization
Critical experiences for success
To be successful in this role you will have/be: - At least five years working in a marketing capacity for a CPG organization. Alcohol beverage experience is a distinct benefit. - BA Degree in business or related field, MBA preferred - Proven success in developing eCommerce retailer relationships in the B2B and B2C space - Experience in strategy development - Experience interacting with C-level executives in traditional corporate settings and/or start-up entrepreneurial environments - Excellent project management skills with some experience in tech industries - Strong presentation and communication skills - Sales experience a plus - Strong industry knowledge (Internal and External) FUNCTIONAL EXCELLENCE Please review the Bacardi Commercial Way Model for specific information on the functional experiences required for this role. LEADERSHIP EXCELLENCE Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent
Our ways of working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.