Other Marketing Role
Employment Type:
Full Time
Central London
Brown Forman
Job Ref:

Job Description:


The Country Marketing Director role leads the Marketing organisation for Brown-Forman in the UK and Ireland. The role is responsible for Portfolio Development and prioritisation that leads to both short-term and long-term growth. It is a champion of people and is focused on building marketing capability and ensuring a strong talent bench and succession plan. This role is a key member of the Country Leadership Team. The brand portfolio includes: Jack Daniel's family of brands, Finlandia Vodka, Tequila portfolio, Scotch & Irish, and other brands such as Woodford Reserve & Chambord Liqueur. The UK&I is the number two market in sales for Brown Forman Corporation globally.


Strategic Direction

- Defines long-term marketing strategy for the Country, including portfolio, brand communication and pricing strategy, ensuring that it is in alignment with overall region/global/corporate strategy

- Ensures resources are aligned to reflect Country brand strategic priorities

- Co-ordinates the development of brand strategies and brand plans - short and long-term - for the Country

- Identifies and evaluates the potential of current / future opportunities in the Country including new categories and brands

- Seeks out portfolio development opportunities and synergies

- Provides marketing leadership for the Country's long-term strategic plans

- Understands consumer behavior in Country and develops methods to continually develop insights

Country Marketing Organization

- Defines and leads the Country marketing team, comprised of over 12 marketing professionals

- Ensures that the marketing organization in the Country is structured to effectively deliver the business needs

- Ensures that the capabilities of the marketing teams are developed in line with the global capability framework and reflect Country strategic priorities

- Builds a talent pipeline of capable individuals, ensuring a comprehensive succession plan for key marketing roles in the Country

- Key decision maker in appointments of key in-Country marketing positions

- Instils and role models a culture of full accountability to delivering results, and equally important, to the B-F Code of Conduct, Responsible Marketing practices and local regulations, and to the B-F organizational culture, values and behaviors

People Management

Provides direct leadership and talent development to the Country marketing team, through direct reports

Internal/External Influence

- Acts as primary point of contact and voice for Country Marketing on all aspects that are cross-portfolio, contributing to a regional perspective in the development of global marketing strategy and plans

- Collaborates and partners productively with all other areas such as Finance, HR, Supply Chain, Legal, Corporate Affairs

- Is a thought partner to and key point of contact for the Regional Marketing Director

- Provides expert input on internal and external factors affecting the Country

- Provides input into key Country agency appointments

Financial Responsibility

- Responsible for both long-term and annual Country marketing budget/resource allocation and prioritization

Responsible for ensuring optimal spending of the Country marketing budget


- Bachelor's Degree in Business, Marketing, International marketing or similar discipline or equivalent experience

- 10+ years successful track record of success in senior Marketing roles in matrix organized International FMCG/luxury products/beverage or lifestyle/image driven brands business

- Strong Business Acumen and professional knowledge of the dynamics of the market

- Strong leadership skills and people management experience

- Wide-ranging experience of the major marketing disciplines: insights, brand & portfolio architecture, brand strategy, short and long term brand planning, portfolio strategy & management, major brand communications, media strategy and planning, digital platforms & analytics, pricing strategy, P&L and budget management, major innovation and NPD, CRM strategy development, qualitative and quantitative research, distributor/licensee/agency or sales management experience, contract development/remuneration and evaluation, TTL campaign integration

- Language: excellent written & verbal business English #ND 1

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman's brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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