Senior Brand Manager- Africa- Premium Spirits

Irish Distillers Pernod Ricard is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 6.5m cases in 2017. Our brands are exported to 130+ markets, with over 71 of those experiencing double- or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €250m to double our production and bottling capacity to meet global demand for our products.


On behalf of Irish Distillers, Fluid Fusion is searching for a Senior Brand Manager for the iconic Jamesons brand. You will join a team of exceptional marketers, delivering cutting-edge consumer brand experiences via strategic development and activation excellence. Candidates will demonstrate strong knowledge of International brand marketing and will have strong exposure to African markets including South Africa, Kenya and the sub Saharan region. Working on an iconic premium spirits brand, you will play a lead role in the future marketing vision, local activations and creative pipeline in the region.

Key Responsibilities

• Be the Champion of the African region by framing a strategic recommendation on regional growth and prioritisation for the business. Build awareness with key stakeholders of the regional importance and the essential areas of development required to realise the regions full potential.
• Work closely with your identified African priority markets to maximise the ‘clustering effect’ where synergies, best practice and search and spin can be maximised.
• Contribute to developing the companies ‘Build a Family Brand & Beyond’ by managing the different project workflows for the portfolio of Whiskey’s and ensuring local market activity on our brands is driving commercial success and brand equity.
• Ensure Commercial and Financial metrics are met via regular liaison with Customer Relations and finance teams.
• Take a lead role in the monthly S&OP conference calls to ensure seamless stock position for all current and future brand initiatives
• Take a lead on the development, design and management of the Quarterly Alignment meeting with any lead markets within the region.
• Strategic Direction & Planning Cycle – Work closely with Strategic Planning to set strategic direction & initiatives for the region. Be the market champion in terms of the development of the 3Yr plan.
• Build and maintain strong relationships within all key departments at appropriate market level.
• teams understand the market challenges and work closely with your key markets to build meaningful plans and relevant assets.
• Regular liaison with the events, strategy, insights and finance teams
• Be a proactive contributing member of the Market Activation Team to ensure its continued development and long-term success.


Qualifications & Experience

• Will have demonstrable and in-depth exposure to working with or in African markets on premium consumer brands, ideally spirits brands
• Demonstrate a high level of ingenuity and adaptability under pressurised circumstances
• Will have a high level of emotional intelligence and a strong ability to build credible working relationships at all levels within the Group and Africa
• Will be very passionate about their role and can perform in full autonomy in a complex environment
• Have the ability to leverage market, consumer & shopper insights, consumer journey and route-to-market opportunities, to define priority targets, develop effective strategies and activations
• Capable of delivery on short term requirements while also demonstrating a capacity for medium / long Term strategic planning
• Will have an entrepreneurial mind set to problem-solving and project delivery
• Will demonstrate a strong project management competency with a keen emphasis on leading cross functional teams to high end delivery
• Demonstrate an ability to manage multiple tasks with a high degree of operational accuracy
• Have a flexible and agile mind set with a strong action orientation

Candidates must be eligible to work in the EU. This role is based in Dublin, Ireland. Remote working will not be considered but relocation assistance may be provided.

Please provide your CV (in word format) and current salary & remuneration with your application to Fluid Fusion Ltd.

Candidates meeting the brief will be contacted within 2 weeks of their application, sadly we are not always able to respond to all candidates but will do our best to do so.

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