Trade Marketing Manager Off Trade

Employment Type:
Full Time
Job Ref:

Position Summary

Trade Marketing Manager is the link between the Marketing and the Commercial teams, as well the role will support the Commercial team and work close to the 3 rd Party Distributors network for a perfect execution of Edrington Brands Plans and Strategies in the Region.

Our Goal in México is to grow our Premium Portfolio, such as Macallan, Highland Park, Glenrothes, Partid and Brugal. A key Success Factor for this role is to deliver a world class implementation of Macallan Brand Building Model throughout our Key Cities Guadalajara & Monterrey

Job Responsibilities
- Work in partnership with the Commercial and Costumer Teams to plan and assist in the implementation of the Marketing Plans
- Support our Regional Team.
- Work alongside the local Brand Teams to design, implement and execute Brand plans from the Field level
- Secure excellence in the implementation of The Macallan Brand Building Model. Directly supporting the Commercial team an Costumer and coordinating with Global Team in Scotland and Marketing team in US.
- Develop and adapt global BTL educational tools to support local needs for Macallan brand Ambassadors and Distributors in each market
- Evaluate BTL and PR activities, document and communicate key learning's
- Manage relevant Brand Ambassadors KPI's with standard review processes
- Promote and effectively share best practices amongst markets in the Region by promoting and implementing regional workshops
- Manage the Marketing Plan Cycle
- Knowledge, Skills & Core Competencies Required
- Requires a Bachelor's Degree
- FMCG sales management experience, adult beverage industry preferred
- Trade marketing and/or brand management experience highly desirable
- Experience working with Costumers
- A proven track record in a change oriented, matrix management organization
- Understanding of Brand Ambassadors role
- Strong proficiency with Microsoft Excel skills and PowerPoint is essential with the ability to work with data from multiple data sources for reporting and ad hoc analysis
- Luxury goods market experience
- Positive attitude and out-going team player who has a flexible approach to work
- Must be able to work and develop relationships in a cross-functional team
- Demonstrate a proactive approach and drive to improve current procedures and processes
- Excellent communication skills, good in influencing and persuading others
- Bilingual: Spanish & English
- Travel requirement up to 40-50% as needed to perform job function
- Must be at least 25 years of age

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