Category Development and Management On & Off Trade Channels

Employment Type:
Full Time
Bacardi-Martini Ltd
Job Ref:

About the role


We are looking for a Category Developer & Manager, that will be part of our Category Management Team and will be dedicated to the On and Off-Trade Channels, based in our Barcelona headquarters.

In this role there is the great opportunity to build and deploy the approach and capabilities in the commercial organization to shift the relationship with our customers from transactional towards joint value creation and growth, based on a robust Category Vision built from consumer and shopper insights and used as a base for multi-year Joint Business Planning.

Key accountabilities and responsibilities


-Works closely with Sales and Marketing to develop category management objectives and strategies that match the goals of Bacardi Spain in respective categories and overall brand.

-Strengthen and upgrade the Category Vision model, as well as the tools and tactics to make it happen. Give regular support and training to marketing and sales teams.

-Identify and develop the Research Tools to generate relevant shopper insights to drive growth with our brands inside the categories.

-Directly Lead and Manage Specific Category Projects, analytics and presentations with local & international customers.

-Create and maintain Category Assortment and Planograms Definition for Picture of Success, Go-to-Market presentations, One Page Sell Sheets.

-Works closely in Innovation Projects to develop category insights and bring customer expertise, to selling decks or launch new products and/or new categories successfully.

-Proactively Analyse Category Performance and Sales Retailer - providing consumer / shopper data and use broadly as needed

-Ability to uncover and understand retailer pain points (operations etc.); understand major client objectives; understand space analytics;

-Ask the right questions (consultative thinking; understand shopper data; sales/shopper decomposition; translate macro trends to implications/Insights)

-Conduct Store Audits to view assortments, space, merchandising in Bacardi categories.

-Feed the Retail, Brand and Digital teams with the relevant channel and customer insights

Measures of success


-Performance: Achieve Net Sales Value (NSV) targets vs. budget and NSV per case target ahead of plan

-Value share: Deliver target value share growth

-Project Delivery: Deliver projects ensuring customer timelines are met

-Strategy: Be seen internally and externally as category experts and thought leaders. Bacardi is the go-to partner for all strategic category discussions for our customers

-Measure & Evaluate: Set up clear KPIs for every key project, evaluate every activity and implement corrective actions where relevant.

Critical experiences for success


-5+ years of professional experience in Sales, Category Management or Trade Marketing position.

-The experience in the Off and On Trade channels will be very valuable.

-Food or Beverage industry experience.

-Degree in Business Administration, Economics, Marketing, or similar

-Advanced level of Spanish and English.

-A strong knowledge about Shopper's Insights, major Retailers Ways of Working, as well as the Brands' Global Strategy, that will enable the development of better solutions for the channel and customers.

-Demonstrated ability to communicate effectively verbally and in written form to both internal and external customers.

-Comfortable working with complex data across multiple sources to develop actionable insights and strategic recommendations.

-Use and understand Nielsen (Answers; ASO; Spaceman; Assortment), Pospotential, Conecta / Customer sell out data. Point-of-sale and merchandising systems to generate the information for category reviews.

-Must have a high degree of proficiency in Windows and related software applications including spreadsheets, word processing, graphics, database management.

-Story telling builder; ability to look across the store not just analyse a category.


-Passion / Attitude / Sense of ownership (act like an owner, plan to win)

-Presentation skills / Creativity

-Organized (strong organizational skills)

-Collaborative / Teamwork focus

-Sales minded (understands sales)

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.

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