Social Brand Manager - GREY GOOSE

Function:
Marketing
Role:
Any
Employment Type:
Permanent
Hours:
Full Time
Region:
Americas
Area:
Any
Salary:
Competitive
Posted:
29-Nov-18
Recruiter:
Bacardi-Martini Ltd
Job Ref:
1574

About the role

This position will act as the voice behind all Grey Goose global social media channels. This role requires an experienced digital communicator that will have the opportunity to connect and engage with luxury consumers through innovative social media campaigns and media strategies.

Key accountabilities and responsibilities

- Real-time monitoring, publishing and activation of all Grey Goose social platforms and communities.

- Daily engagement with fans and followers across all Grey Goose Social Media channels.

- Identifies and creates content for multiple social media channels and coordinates with partners on translation/transcreation of necessary assets.

- Provides insights and analysis for social media content and conversation, works with Director of Digital to develop solid campaigns based on insights.

- Keeps the team abreast of emerging social media trends and technology

- Learn, grow & grasp a strong familiarity with Grey Goose products, processes, differentiators, spirits guidelines and key industry updates.

- Set, track and exceed key performance metric objectives across all social channels, by campaign and by platform, including engagement, sentiment, fan growth, influence, etc.

- Listening tool - track and analyze conversations & sentiment across social channels about key branded equity attributes and marketing initiatives.

- Route, schedule and tag content within the social tool.

- Build daily/weekly trends email and weekly analytics snapshots.

- Build recommendations to improve effectiveness of content creation & publishing

- Availability for after-hours and weekend monitoring of the Grey Goose social channels

- Deep knowledge of paid social practices. Will be responsible for managing paid, targeted and dark placements across platforms, in coordination with regional teams and agencies.

- Build campaign, create targeting segments, set-up tracking for paid social.

Measures of success

- This position will require leadership capabilities and the right person will feel empowered creatively communicate to consumers and make critical decisions on behalf of the brand.

- The right candidate is capable of managing multiple timelines, vendors, and high-priority projects at once.

- This role will have daily interactions with senior stakeholders and requires strategic capabilities, a creative eye and point of view, strong ability to influence and drive decision making, curiosity for the overall content landscape and industry trends, and exceptional collaboration.

Critical experiences for success

Knowledge

- Bachelor's degree preferred in advertising/marketing, journalism or new media

- 3+ years dedicated social media experience at a brand or agency. Strong preference for experience in lifestyle, luxury and/or alcoholic beverages.

- 3+ years expert experience with social publishing, monitoring and digital campaign tools (e.g., Crimson Hexagon, Sprinklr, Facebook Ads, WordPress, Google AdWords, Twitter Promoted Products, Simply Measured, etc.)

- Demonstrated skill as Community Manager, Blogger or Journalist on behalf of enterprise business.

Skills:

- Informed on technology, trends and partners in the digital space.

- Bachelor's degree preferred in advertising/marketing, journalism or new media

- Must have active accounts across key social media sites including, and not limited to, Facebook, Twitter, Instagram, Snapchat, Tumblr, etc. (You will be asked to provide access to accounts you have established and maintained.)

- Unquenchable curiosity and passion for social media and community building online

- A connector with a passion for building partnerships and relationships

- A strong sense of style and knack for discovering trends

- Superior written and verbal communication skills. Selected candidates will be asked to perform a real-time writing exercise.

- Ability to think, plan and execute resourcefully, across multiple tasks.

- A sense of humor and ability to work in fast-paced environment

- Enjoys talking about premium spirits, trends & lifestyle influencers.

- Strategic thinker and collaborative leader with the ability to manage small to large project teams, influence others and make sound decisions.

- Proficient analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations

- Emotional and cultural maturity with ability to work internationally, push for results, embrace change and quickly pivot when needed to drive results.

- Open-minded individual with flexible, open operating style, and a natural consultative approach who gains the trust and respect of individuals at all levels.

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.

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