Social Brand Manager - Patrón

Employment Type:
Full Time
Bacardi-Martini Ltd
Job Ref:

About the role

For more than 25 years The Patrón Spirits Company (PSC) has created the world's #1 ultra-premium tequila, using timeless techniques to ensure every drop is the very best. Our product is more than something to drink; it's a memento of a simply perfect moment. From weddings to work promotions, each handcrafted bottle is an original reminder of something or someone worth celebrating. Patrón provides the perfect opportunity to capture, craft and share these experiences worldwide.

We're looking for the very best innovative talent to join our team as the Social Brand Manager.

Key accountabilities and responsibilities

This position will act as the voice behind all of the Patrón Tequila global social media channels. This role requires an experienced digital communicator that will have the opportunity to connect and engage with Patrón Tequila consumers through innovative social media campaigns and media strategies.

- Real-time monitoring and activation of all Patrón Spirits social platforms and communities.

- Daily engagement with fans and followers across all Patrón Social Media channels.

- Identifies and creates content for multiple social media channels.

- Provides insights and analysis for social media content and conversation, works with Director of Digital to develop solid campaigns based on insights.

- Keeps the team abreast of emerging social media trends and technology

- Set, track and exceed key performance metric objectives across all social channels, by campaign and by platform, including engagement, sentiment, fan growth, influence, etc.

- Listening tool - track and analyze conversations & sentiment across social channels about key branded equity attributes and marketing initiatives.

- Route, schedule and tag content within the social tool.

- Build daily/weekly trends email and weekly analytics snapshots.

- Build recommendations to improve effectiveness of content creation & publishing

- Availability for after-hours and weekend monitoring of the Patrón social channels

- Deep knowledge of paid social practices. Will be responsible for managing paid placements across platforms.

- Build campaign, create targeting segments, set-up tracking for paid social.

Measures of success

- This position will require leadership capabilities and the right person will feel empowered creatively communicate to consumers and make critical decisions on behalf of the brand.

- The right candidate is capable of managing multiple timelines, vendors, and high-priority projects at once.

- This role will have daily interactions with senior stakeholders and requires strategic capabilities, a creative eye and point of view, strong ability to influence and drive decision making, curiosity for the overall content landscape and industry trends, and exceptional collaboration.

Critical experiences for success

- Bachelor's degree preferred in advertising/marketing, journalism or new media

- 3+ years dedicated social media experience at a brand or agency. Strong preference for experience in lifestyle, luxury and/or alcoholic beverages.

- 3+ years expert experience with social publishing, monitoring and digital campaign tools (e.g., Crimson Hexagon, Sprinklr, Facebook Ads, WordPress, Google AdWords, Twitter Promoted Products, Simply Measured, etc.)

- Demonstrated skill as Community Manager, Blogger or Journalist on behalf of enterprise business.


- Informed on technology, trends and partners in the digital space.

- Bachelor's degree preferred in advertising/marketing, journalism or new media

- Must have active accounts across key social media sites including, and not limited to, Facebook, Twitter, Instagram, Snapchat, Tumblr, etc. (You will be asked to provide access to accounts you have established and maintained.)

- Unquenchable curiosity and passion for social media and community building online

- A connector with a passion for building partnerships and relationships

- A strong sense of style and knack for discovering trends

- Superior written and verbal communication skills. Selected candidates will be asked to perform a real-time writing exercise.

- Ability to think, plan and execute resourcefully, across multiple tasks.

- A sense of humor and ability to work in fast-paced environment

- Enjoys talking about Tequila and premium spirits.

- Strategic thinker and collaborative leader with the ability to manage small to large project teams, influence others and make sound decisions.

- Proficient analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations

- Emotional and cultural maturity with ability to work internationally, push for results, embrace change and quickly pivot when needed to drive results.

- Open-minded individual with flexible, open operating style, and a natural consultative approach who gains the trust and respect of individuals at all levels.

Our ways of working

Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We're caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit - both in our home markets and across the world.

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