Connecticut On Premise Sales Manager

Employment Type:
Full Time
Job Ref:

Responsible for delivering superior results against Diageo's execution growth drivers in the On Premise channel. Directly call on core set of top regional accounts in CT. Oversee and manage a team of third party specialists who are accountable for 40 on premise accounts each.

Purpose of Role
- Work collaboratively with Sales Director to maintain target account list and deliver against our Perfect Accounts standards in top regional accounts

- Own and manage the relationship with Inspira Marketing, Inc. and responsible for hiring on premise market specialists for Activation Army and Diageo Reserve

- Collaborate with distributors on scalable and engaging On Premise programs

- Set and manage monthly KPIs against programing and activation

- Build strong relationships with key accounts to ensure that our business plans are executed including sales/depletions and executional standards

- Quarterly business reviews with standard set of accounts

- Develop actionable key account roadmaps/plans and attain account-by-account level objectives in associations with distributors and direct personnel

- Link with Brand & Marketing teams to build and execute effective market plans

- Collaborate with Trade Marketing on POS ordering and management of distributor invoices

- Provide account guidance to Marketing for experiential activities within accounts to directly touch our consumers

- Proactively communicate on Yammer best practices, innovation launches and trade success

Team Management
- Oversight of 2 Full Time On Premise Sales Specialists for top millennial accounts (Activation Army) and top trend leading, Reserve accounts (Diageo Reserve)

- Develop a strong team culture and provide clarity on expected outcomes and clear accountability

- Communicate brand tactics from trade marketing teams to agency for execution

- Plan out activation calendar against focus brands

- Liaising with On Premise distributor personnel and distributor trade marketing

- Review program tracking weekly with Activation Army and Enthuse managers

- Develop agency capabilities through coaching and training modules focused on selling skills

- Review agency's effectiveness in the marketplace and sharing best practices with the agency to ensure the specialists are highly effective

- Own the compliance agenda with the outside agency

Qualifications and Experience Required
- 5+ years of On Premise experience with deep knowledge of the spirits category

- Strong influencing and presentation skills

- Passion for working hard and making a difference

- Ability to work independently in a fast paced environment

- Undergraduate degree in Business, Accounting or Finance, MBA preferable

- Role is based in the CT Market

TO ALL RECRUITMENT AGENCIES: Diageo does not accept unsolicited agency resumes.

Please do not forward resumes to our jobs alias, Diageo employees or any other company location. Diageo is not responsible for any fees related to unsolicited resumes.

Account Management


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