Marketing Manager- Pernod Ricard UK- Premium Gin

Pernod Ricard UK is part of Pernod Ricard (the Group) – co-leader of the global wines and spirits industry. We are responsible for the sales, marketing and distribution of the Group’s leading premium spirits, wines and champagnes in the UK, with 250 employees.

We are a convivial, passionate, entrepreneurial and dynamic company. Premium is the heartland of our business and with one of the finest collections of drinks brands in the world, we have earned the reputation for our unrivalled offering in premium spirits and wines – brands that embody heritage, quality and provenance.

Our key brands include ABSOLUT vodka, Beefeater gin, Chivas Regal Scotch whisky, Havana Club rum, Jameson Irish whiskey, Malibu rum, Martell cognac, The Glenlivet Scotch whisky, Perrier-Jouët champagne and our premium wine brands Brancott Estate, Campo Viejo and Jacob’s Creek.
Pernod Ricard UK Group Pernod Ricard

About the Role
The vision for Pernod Ricard UK’s marketing department is to become the most progressive and effective marketing team in the drinks sector. As a Brand, Experiential or Insights Marketeer, your role will focus on building meaningful consumer relationships with our brands by having consumer insight at the heart of all decisions. As a Brand Marketer, you will have overall responsibility for the strategic development of both Beefeater & Plymouth Gin and will lead the progression of integrated and innovative programmes for both brands. This may include above the line, digital and below the line activation.

This role requires high levels of energy, passion, drive, commercial acumen and innovation skills to maximise opportunities for both the company and the brands. Ideally already working in the spirits or drinks market, you likely be an SBM or Marketing Manager at present and will have managed P+L, agency relationships, creative design, special edition range design, innovation and teams of people in your career.

Key Purpose
To develop and implement annual brand plans and the long term strategic brand direction.
To deliver agreed marketing and financial targets.

Key Responsibilities
Development and execution of three-year strategic plans and annual brand plans
Development and application of compelling, relevant consumer and market insights
Development and execution of integrated communication strategies
Lead, manage and direct external marketing agencies
Analysis of the effectiveness of all marketing efforts against strategic objectives
Management and development of the product range strategy including NPD
Development and management of direct reports
P&L management
Digital development
Additional reasonable duties as required

Key experience
Strong exposure to working with leading Drinks/FMCG brands (ideally spirits)
Strong affinity and knowledge of premium/luxury brands
Excellent commercial, classic marketing and team management skills
Leadership skills and high levels of gravitas and communication skills
Educated to degree level
High levels of passion and drive

A tremendous package and opportunity is on offer for the successful candidate in each role, the company offers excellent opportunities for future progression and development.

Candidates must be based and eligible to work in the UK for this opportunity. Please provide your CV (in word format) and current salary and package to our exclusive partner; Fluid Fusion Ltd

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